The URL is a general, all-purpose sales letter landing page for The Blaylock Wellness Report.You can get a great lesson in advertising copywriting this way. Now, whenever I see a URL with a number in the last part of the address, such as the one for this site-always explore what other pages might be available if I simply change the number.
One sales letter landing page for that newsletter isn’t nearly enough. That’s the conundrum facing the publishers of The Blaylock Wellness Report. If you discover that you have hypertension, for instance, you’re much more likely to search high blood pressure cure than general health and wellness newsletter.Īnd you’re more likely to respond to a sales letter that promises information about your specific ailment-in this case, high blood pressure-than to a sales letter that promises general health care advice. No, most people search for very ailment-specific information. That’s because most people don’t search for general health or illness prevention information. And it creates a special problem for the newsletter marketer and copywriter. The wider editorial focus that targets a greater number of potential subscribers at a relatively lower price point has a different revenue model from the smaller niche, higher price newsletter. Others take a shotgun approach and attempt to address the public’s infolust across a wide spectrum of disease prevention, physical ailments and medical remedies. Many of these publications are highly specialized and focus on a single topic or ailment. With this demand for information about illness and health, it’s not surprising that many physicians and traditional publishers have teamed up to begin online newsletters that address these issues. Consider this: the word “cancer” was searched about 25,000 times a day at Yahoo! in March of 2006. If the advent of the World Wide Web and the superabundance of information it puts within easy reach has done anything for me, it’s made me a much better consumer of medical services and a greater participant in my own healthcare.įor most members of the wired world, the Internet has become our first stop for information about disease-both prevention and cure.